Articles - Frequently Asked Questions
Do POP Displays Work?
Point-of-purchase displays are ubiquitous in the marketing world, and if you’re selling a product in retail stores, you have probably considered adding them to your marketing campaign. But the question you may be wondering is, do they even work? The short answer is a resounding yes. POP displays are often one of the most important facets of a product’s marketing ...
What Features Are Most Important for POP Displays?
If your POP displays aren’t providing the ROI that you expected, you’re probably wondering how to make your displays more effective. Thankfully, there isn’t a science to it. You just have to learn how to better engage your potential customers. Here are some ways to do that: Bright Is Better There are very few things more engaging than a display ...
How Will My Products Be Shipped?
At Sunbelt Displays, we take great care and caution when shipping displays. It’s important to us that every display arrives in perfect condition and is ready to be used right out of the box. We’ll work with you to determine exactly how you want your displays packaged. For example, we’re happy to provide bulk shipment, in which we fit as ...
How Long Can I Use a POP Display?
A POP display can be used for an indeterminate amount of time, anything from just a few months to a couple of years. The length depends entirely on the retailer’s needs and your marketing campaign. However, you’ll want to have an idea of how long you want to use the POP because this will determine the type of POP display ...
What Types of POP Displays Will My Display Compete Against?
If your POP display is located in a retail store, it will often compete with other product displays. For example, your displays might tout the lasting effects of your lipstick brand while further down the aisle, there’s a display announcing a new line of nail polish. POP displays that are located at the point of sale may see a more ...
What Is Point-of-Purchase Advertising?
Point-of-purchase advertising refers to marketing material that is used to attract the attention of consumers and encourage impulse buys. These displays are created by a product manufacturer who then distributes them to the retailers that sell their products. Located near a point of sale or next to the product being advertised, these displays are in perfect view of your ideal ...
