What Types of POP Displays Will My Display Compete Against?
If your POP display is located in a retail store, it will often compete with other product displays. For example, your displays might tout the lasting effects of your lipstick brand while further down the aisle, there’s a display announcing a new line of nail polish. POP displays that are located at the point of sale may see a more eclectic mix of products to compete against – everything from quick energy drinks to packs of gum.
Additionally, your POP displays may also compete with high-tech displays that offer more consumer interaction. Some POP displays have video monitors to explain their products, touch screens for potential customers to play with, specialty lighting to draw in a customer’s attention, or product samples to try.
Make Your Displays Stand Out
It is vitally important that your POP displays stand out. Potential customers will have their attention diverted many times during the course of one shopping trip, as they come across all the different displays. So, if your displays don’t offer a reason for customers to stop, they won’t. While you don’t need to spend a ton of money outfitting each display with video monitors and fun lighting elements, consider what sets your product apart and how you want your customers to interact with your display.
Contact Us Today
Sunbelt Displays understands POP displays better than anyone as we have produced more than a million displays during our time in business. When you partner with us to develop eye-catching POP displays for your business, we’ll provide expert assistance to help you create a display that will truly stand out in any retail environment. Contact us today to learn more.