What Features Are Most Important for POP Displays?
If your POP displays aren’t providing the ROI that you expected, you’re probably wondering how to make your displays more effective. Thankfully, there isn’t a science to it. You just have to learn how to better engage your potential customers. Here are some ways to do that:
Bright Is Better
There are very few things more engaging than a display that has bold, bright colors splashed across it. You’ll immediately draw a customer’s attention away from the harsh fluorescent lights, beige shelves, and scuffed flooring.
Be Informative but Not Wordy
In the world of POP displays, more is not necessarily better. While it’s important to be informative, do so in small doses to not overwhelm your potential customers. Add a callout to a sales promotion you’re running or include engaging text to the display that educates people about your product. That’s all you need.
Let It Be Interactive
What do people love more than a display they can play with? An interactive display that includes product samples or a touchscreen monitor will draw in customers and allow them to explore your products before they buy. It’s an outstanding way to gain their loyalty.
Sunbelt Displays is a leader in the display fabrication industry and we utilize industry-best standards to help our customers develop POP displays that engage customers and encourage sales leads. In fact, we’re proud to say we’ve produced more than a million displays during our time in business. Contact us today to learn how we can be your partner for POP display manufacturing.