What Is Point-of-Purchase Advertising?

Point-of-purchase advertising refers to marketing material that is used to attract the attention of consumers and encourage impulse buys. These displays are created by a product manufacturer who then distributes them to the retailers that sell their products. Located near a point of sale or next to the product being advertised, these displays are in perfect view of your ideal customers.

Point-of-purchase advertising can include:

  • Countertop POP displays
  • Standing POP displays
  • Shelf talkers
  • Endcap displays

Point-of-purchase advertising is a necessary facet of many marketing campaigns because it’s one of the proven ways to promote sales of your product. The truth is, customers these days are busy and they don’t often stroll along the aisles of retail stores, taking in every product on the shelves. Instead, their eyes skim along the aisles as they search for the one product they came to the store to find. However, place an eye-catching point-of-purchase display in their line of sight, and suddenly, you have an engaged customer who immediately wants to learn more. That’s the power of point-of-purchase advertising.

Sunbelt Displays and Point-of-Purchase Advertising

Sunbelt Displays is one of the leading point-of-purchase display manufacturers in the nation, and we want to help you create dazzling displays that increase your sales leads. Our POP displays can be custom-crafted to the exact look you want and will be printed on our AGFA Jeti Titan printing press that delivers the highest quality POP displays.

To learn more about point-of-purchase advertising, contact Sunbelt Displays today. We serve companies throughout the nation.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals. 

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.
Quality Service Since 2002 Contact Us Today