What Makes a Retail Display Great?

What Makes a Retail Display Great? In the ultra-competitive retail marketplace, it can be challenging to produce retail displays that truly stand out and grab the attention of consumers. Fortunately, Sunbelt Displays is ready to help. We’ve been manufacturing point-of-purchase (POP) displays for more than 20 years and have assisted businesses of all types and sizes – from small specialty stores to large retail chains. Therefore, we understand what it takes to produce a display that will get noticed.

Color is Powerful

Well-coordinated colors that are eye-catching can make a display. In a sea of products that are fighting for attention, the right combination of colors might be exactly what is needed to pull attention toward your display.

Tell a Story

Signage is another crucial element of a successful retail display. Whether it’s through words or images, your display needs to tell a story that’s easy for the consumer to understand. It’s crucial that you provide enough information for shoppers to comprehend what your product is and why they need it.

Focus on the Merchandise

When a customer looks at your display, their attention should be drawn to the product. Create a “hotspot” at eye level that draws them in. Also, try to expose the customer to as much merchandise as possible to increase the possibility of a sale.

Follow These Rules

It’s also important to remember the best practices that can improve the effectiveness of your retail displays. A good display:

Is multi-dimensional
Has a focal point
Is easy to understand
Is interactive
Uses space to reflect the price point
Sets a tone with its detail

If you want to ensure that your retail displays are accomplishing your goals and representing your products in the right fashion, partner with SunBelt Displays. We produce all types of custom POP displays and offer some of the shortest lead times in the industry, as our design, engineering, production, quality control, and fulfillment departments are all located under one roof. Contact us today to schedule a no-obligation consultation.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.