What Makes a Retail Display Great?
In the ultra-competitive retail marketplace, it can be challenging to produce retail displays that truly stand out and grab the attention of consumers. Fortunately, Sunbelt Displays is ready to help. We’ve been manufacturing point-of-purchase (POP) displays for more than 20 years and have assisted businesses of all types and sizes – from small specialty stores to large retail chains. Therefore, we understand what it takes to produce a display that will get noticed.
Color is Powerful
Well-coordinated colors that are eye-catching can make a display. In a sea of products that are fighting for attention, the right combination of colors might be exactly what is needed to pull attention toward your display.
Tell a Story
Signage is another crucial element of a successful retail display. Whether it’s through words or images, your display needs to tell a story that’s easy for the consumer to understand. It’s crucial that you provide enough information for shoppers to comprehend what your product is and why they need it.
Focus on the Merchandise
When a customer looks at your display, their attention should be drawn to the product. Create a “hotspot” at eye level that draws them in. Also, try to expose the customer to as much merchandise as possible to increase the possibility of a sale.
Follow These Rules
It’s also important to remember the best practices that can improve the effectiveness of your retail displays. A good display:
- Is multi-dimensional
- Has a focal point
- Is easy to understand
- Is interactive
- Uses space to reflect the price point
- Sets a tone with its detail
If you want to ensure that your retail displays are accomplishing your goals and representing your products in the right fashion, partner with SunBelt Displays. We produce all types of custom POP displays and offer some of the shortest lead times in the industry, as our design, engineering, production, quality control, and fulfillment departments are all located under one roof. Contact us today to schedule a no-obligation consultation.