What Is Visual Merchandising in Retail?
Whether you’re a retail store trying to move as many of your products as possible or a manufacturer trying to help your product stand out in a crowded retail setting, catching the attention of consumers is key. Visual merchandising is the term used to describe the art of creating effective product displays that grab and hold the attention of consumers and increase the chance of a purchase. Here are some key elements to consider when creating a display:
Don’t dismiss the ability of strong or well-coordinated colors to attract the eyes of shoppers. Vibrant, contrasting colors can create a display that achieves its goals. Don’t forget, wherever the eyes go, the feet will soon follow.
Convey a Point
A successful retail display should tell a story, such as “this product will improve your life because…” This can immediately help the consumer understand the product better and could lead to a sale. Your story can be told by visuals or words, whichever is more appropriate for the product.
Focus Customer Attention
Once your display has grabbed shoppers’ attention, you need to have a focal point that their eyes will be drawn to. It’s important that your product is part of the focal point.
Display Maximum Merchandise
You don’t want to create a display that’s too busy or overwhelming, but you should also try to expose the customer to as much merchandise as possible. The more options they see, the more likely they are to find one they like.
Let Sunbelt Displays Guide Your Way
If you want to create retail displays that are sure to accomplish your sales goals, partner with Sunbelt Displays. We offer unique, cost-effective solutions to your retail display needs and more than 20 years of experience designing, fabricating, assembling, packaging, and shipping custom displays for retailers and businesses throughout the United States. Contact us today to learn more about our services.