What Is the Difference Between POS and POP?

What Is the Difference Between POS and POP? When it comes to retail displays, some people use the acronyms POS and POP interchangeably. However, there are differences between these two types of retail displays that shouldn’t be ignored.

Point-of-Purchase (POP) Displays

Point-of-purchase displays are specialized retail displays designed for use in a location where a consumer is considering a purchase. For example, if you’re thinking about buying a soda and a bag of chips, the convenience store you’re in is the point of purchase. A POP display is any type of standalone display within the store that is separate from the store’s normal aisles. It is often used as a secondary facing for a brand, separate from its normal location.

Point-of-Sale (POS) Displays

Point-of-sale displays occupy a more specific location. Within the same convenience store, there will undoubtedly be custom displays near the register, either where you wait for your turn to pay or on, or behind, the actual checkout counter. These are POS displays.

Differing Sales Strategies

POP and POS displays serve different purposes in retail settings. POP displays are used to differentiate one brand from others in the store. They are often used for larger products, temporary promotions, and for pushing different packaging options. POS displays, on the other hand, are more tailored toward impulse buys for single items and smaller products.

Sunbelt Displays

Whether you need POP, POS, or any other type of custom display, Sunbelt Displays can produce it. We have more than 20 years of experience creating custom displays for specialty retailers, national department store chains, and other businesses throughout the U.S., and we can manufacture exactly what you need in a timely fashion.

Contact us today to learn more about our services.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.