What Is the Difference Between POS and POP?
When it comes to retail displays, some people use the acronyms POS and POP interchangeably. However, there are differences between these two types of retail displays that shouldn’t be ignored.
Point-of-Purchase (POP) Displays
Point-of-purchase displays are specialized retail displays designed for use in a location where a consumer is considering a purchase. For example, if you’re thinking about buying a soda and a bag of chips, the convenience store you’re in is the point of purchase. A POP display is any type of standalone display within the store that is separate from the store’s normal aisles. It is often used as a secondary facing for a brand, separate from its normal location.
Point-of-Sale (POS) Displays
Point-of-sale displays occupy a more specific location. Within the same convenience store, there will undoubtedly be custom displays near the register, either where you wait for your turn to pay or on, or behind, the actual checkout counter. These are POS displays.
Differing Sales Strategies
POP and POS displays serve different purposes in retail settings. POP displays are used to differentiate one brand from others in the store. They are often used for larger products, temporary promotions, and for pushing different packaging options. POS displays, on the other hand, are more tailored toward impulse buys for single items and smaller products.
Whether you need POP, POS, or any other type of custom display, Sunbelt Displays can produce it. We have more than 20 years of experience creating custom displays for specialty retailers, national department store chains, and other businesses throughout the U.S., and we can manufacture exactly what you need in a timely fashion.
Contact us today to learn more about our services.