How to Make Your Retail Point of Sale Display Stand Out From the Crowd
A retail point of sale display is one that is positioned at or near the registers at a store, inspiring customers who are finishing up their shopping to pick up your product and buy it. In order to do so, your display must pique their interest because it will be competing with other displays and promotions.
So, how can you create a point of sale display that truly stands out? Here are some options:
- Use a bright and bold design – Get creative about your display so that it doesn’t look the same as everyone else. To stand out, consider a funky shape, striking lettering, or bright colors.
- Include a call to action – One way to encourage sales is to create a commanding call to action onto your display, like adding urgent “Buy Now!” verbiage.
- Make it personal – By personalizing your product, your potential customer can begin to see themselves using what you’re selling. For example, if you’re selling an energy drink, put wording on the display that calls out a specific scenario your ideal customer might face (i.e., “for your next afternoon meeting”).
Sunbelt Displays, a leading display fabrication company, can produce stunning retail displays for your business. We have been manufacturing displays for more than 20 years, so you can trust that we understand how to construct displays that stand out and turn casual browsers into paying consumers. Whether you need POP displays, countertop displays, food and drink displays, cell phone displays, gift card displays, or anything else, we can help with our expert services that go above and beyond. We can customize every aspect of your displays, and since we also have full-service digital printing capabilities, we can also incorporate any visuals you need.
If you’d like to discuss how we can help your retail point of sale display stand out from the crowd, contact Sunbelt Displays today. We’ll be happy to answer your questions.