Why Aren’t My Retail Displays Working?
Are you concerned about the return on investment – or lack thereof – that you’re seeing with your retail displays? While in-store displays are often outstanding sales tools for businesses, that’s not always the case. Here are some reasons why your retail displays may not be working:
They’re In a Lousy Location
You may need to discuss the placement of your displays with the retailers you’re partnered with. If your signage has been placed in a location that doesn’t see much foot traffic or where your ideal customers aren’t shopping, you won’t receive the sales you’re looking for.
There’s Not Enough Information
Customers need the right amount of information to be persuaded to buy a product – especially if it’s an impulse buy. You don’t want to overwhelm the display with information, but you also don’t want to hide important details, such as pricing and your brand messaging. Think about your display from the customer’s perspective to ensure you’re including the right amount of information.
The Displays Don’t Stand Out
Your retail displays are competing with dozens of other displays around a store, so you need them to truly make customers stop in their tracks. Adding interactive elements such as video monitors, designing the display in a unique shape, or having product samples to try can help your displays catch the eyes of customers.
Sunbelt Displays is a leading display manufacturer, serving businesses nationwide. We understand the retail display industry better than anyone after having completed more than a million displays during our time in business. Contact us today!