Why Aren’t My Retail Displays Working?

Are you concerned about the return on investment – or lack thereof – that you’re seeing with your retail displays? While in-store displays are often outstanding sales tools for businesses, that’s not always the case. Here are some reasons why your retail displays may not be working:

They’re In a Lousy Location

You may need to discuss the placement of your displays with the retailers you’re partnered with. If your signage has been placed in a location that doesn’t see much foot traffic or where your ideal customers aren’t shopping, you won’t receive the sales you’re looking for.

There’s Not Enough Information

Customers need the right amount of information to be persuaded to buy a product – especially if it’s an impulse buy. You don’t want to overwhelm the display with information, but you also don’t want to hide important details, such as pricing and your brand messaging. Think about your display from the customer’s perspective to ensure you’re including the right amount of information.

The Displays Don’t Stand Out

Your retail displays are competing with dozens of other displays around a store, so you need them to truly make customers stop in their tracks. Adding interactive elements such as video monitors, designing the display in a unique shape, or having product samples to try can help your displays catch the eyes of customers.

Sunbelt Displays is a leading display manufacturer, serving businesses nationwide. We understand the retail display industry better than anyone after having completed more than a million displays during our time in business. Contact us today!

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.