Which Type of Retail Display Is Right for My Business?
There is a wide variety of retail displays that you can choose to use in your retail marketing campaign, but in order for your displays to have the greatest impact, it’s important to be smart about the type of displays you use. For example:
The purpose of point-of-purchase displays is to encourage impulse buys, as they are often placed right by the checkout line. They may also be located near the product that’s being promoted. These types of displays are best for businesses looking to attract attention from casual shoppers.
Like their name would suggest, endcap displays “cap” the end of aisles in a retail store to attract the attention of customers who are browsing along the perimeter of a store. Endcaps need to be changed out frequently, so they are best for short-term marketing campaigns.
Sidekick displays are located in the most highly trafficked area of a store. (Typically, near the cash register or on the end of a particularly popular aisle.) These displays are useful to clear out a ton of inventory in a short amount of time or test out the potential of a new product line.
There are also many product-specific displays that are best to use if you carry a particular product line. These include jewelry displays, food and drink displays, cosmetic displays, eyewear displays, sporting equipment displays, and more.
If you want to learn more about retail displays and the impact they can have for your business, contact Sunbelt Displays today. Our experts can help you decide the best retail display for your business’s needs.