Which Type of Retail Display Is Right for My Business?

There is a wide variety of retail displays that you can choose to use in your retail marketing campaign, but in order for your displays to have the greatest impact, it’s important to be smart about the type of displays you use. For example:

Point-of-Purchase Displays

The purpose of point-of-purchase displays is to encourage impulse buys, as they are often placed right by the checkout line. They may also be located near the product that’s being promoted. These types of displays are best for businesses looking to attract attention from casual shoppers.

Endcap Displays

Like their name would suggest, endcap displays “cap” the end of aisles in a retail store to attract the attention of customers who are browsing along the perimeter of a store. Endcaps need to be changed out frequently, so they are best for short-term marketing campaigns.

Sidekick Displays

Sidekick displays are located in the most highly trafficked area of a store. (Typically, near the cash register or on the end of a particularly popular aisle.) These displays are useful to clear out a ton of inventory in a short amount of time or test out the potential of a new product line.

Specialty Displays

There are also many product-specific displays that are best to use if you carry a particular product line. These include jewelry displays, food and drink displays, cosmetic displays, eyewear displays, sporting equipment displays, and more.

If you want to learn more about retail displays and the impact they can have for your business, contact Sunbelt Displays today. Our experts can help you decide the best retail display for your business’s needs.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.