What Are the Pros & Cons of Semi-Permanent POP Displays?
A semi-permanent POP display is a marketing tool that is ideal for longer marketing campaigns and composed of durable materials to ensure it stands up to daily wear-and-tear for a full year. If you’re curious whether a semi-permanent POP display is the right choice for your business, you’ve come to the right place, as we’ve compiled a list of the pros and cons to consider:
The Pros
- It’s easy to customize them for different promotions – You can fully customize a semi-permanent POP display so that the images and promotions can be changed out from season to season. So, if you’re running a hot sale on sunscreen in the summertime but want to switch over to hand lotion for those dry winter months, it’s easy to do so.
- You can maintain your retail territory – You can claim the territory you want in a retail store if you’re promising to stay there for a full year. A benefit of this is that loyal customers will know exactly where to go when they want to see your latest sales.
The Cons
- They can be expensive – You are likely going to invest more money into a semi-permanent display than you would for a temporary one. This is simply because you will need to choose a heavy-duty material that can handle frequent customer use, as well as add special functionality that allows you to switch out products and promotions easily.
- They require more planning – You may have to plan for the year upfront rather than on a month-by-month or quarterly basis. This requires detailed knowledge of your products and sales flow to ensure you’re picking the right promotions for each season.
At Sunbelt Displays, we can help you decide if semi-permanent POP displays are the right choice to make for your business. We are a leading display manufacturer that has produced more than a million POP displays since our founding more than 20 years ago. Contact us today to get started.
