POP Displays from Sunbelt Displays: Understanding Consumer Behavior from New York to Los Angeles, Chicago to Houston & Phoenix to Atlanta
The creation of POP displays is a methodical process backed by years of research. Much of this research has been aimed at understanding consumer behavior. After all, the main job of POP displays is to stimulate consumers into buying a certain product or brand. It only makes sense, therefore, that a designer and manufacturer of POP displays would carefully consider what goes through a consumer’s mind.
According to Point of Purchase Advertising International (POPAI), up to 75 percent of buying decisions are made in the store. This statistic reinforces the fact that there are plenty of opportunities to influence a consumer’s buying decisions with point of purchase displays.
Tough economic times only enhance the need for POP displays. Now more than ever, consumers are willing to try different brands and products, especially if they perceive that other products offer more value. Whether you’re trying to reach eager shoppers in New York or exercise enthusiasts in Los Angeles, consumers are open to retail displays that give them the details they need to make informed purchases.
Sunbelt Displays, headquartered near Atlanta, Georgia, has more than 20 years of experience in manufacturing POP displays that are designed with consumer behavior at the forefront of our strategy. Serving customers from Houston to Phoenix and California to New York, we invite you to contact us for more information about manufacturing POP displays and permanent POP displays that focus on consumer behavior.
