POP Display Design Options Explained
So, first things first—what are POP displays? Broadly speaking, POP displays are any form of marketing material that is deliberately placed near the products being promoted, in order to increase their visibility and help inform customers in their buying decisions. POP displays are important for:
- Raising awareness about your products
- Driving impulse purchases
- Converting potential passersby into transactional customers
In order to achieve these goals, POP displays focus on drawing a customer’s attention to your product by standing out from the thousands of other products in a store. So, now that you have a better understanding of how POP displays are used, we can discuss the design options available.
Types of Design Options
Since POP displays vary in their appearance, construction, and usage, its easier to break down the types of displays into their use-cases. Generally speaking, the types of POP displays are:
These displays are intended for long-term use, and as such, are constructed from heavy duty materials that are built to last. Permanent displays often become a regular fixture within the store and are refilled with new products as consumption progresses. You might think of these as display cases, floor displays, and endcaps.
Like permanent displays, semi-permanent retail displays are built for periods of extended use, and while the specific period of time can be tailored to your unique needs, these displays are often used somewhere within six-months to a year. These are perfect for highlighting certain promotions or groups of seasonal items with the intention of being replaced or swapped out when the next season or promotion begins.
As you could imagine, temporary displays are intended for short-term use, and as such are constructed from lighter materials. These displays highlight short-run promotions, sales, or brand-new products that often need specialized promotion to build demand.
Turn to Sunbelt Displays for all Your Retail Display Needs
Whether you are a national department store chain, marketing firm, or distributor, we can help you with your vision for custom POP displays from conception to completion. With more than 20 years of experience in designing, fabricating, assembling, and shipping custom POP displays, we have capabilities that you won’t find anywhere else. We can produce all types of POP retail displays, including:
- POP Displays
- Floor Graphics
- Endcap Signage
- Counter Displays
- Sidekick Displays
Additionally, our cutting-edge AGFA Jeti Titan and Jeti Mira printers give us the capability to produce ultra-high-quality graphics on a wide variety of materials including acrylic, PETG, polycarbonate, and styrene. This means that regardless of whether you need a temporary or permanent display, Sunbelt Displays can produce top-notch products for your business.
Contact Us Today
At Sunbelt Displays, we can make any vision you have for your POP display design a reality. And your displays will be carefully kit-packed and delivered on time to your business, ready to be used right out of the box. Contact us today to learn more. We’ll be pleased to answer your questions.