Why Location Is So Important for Point-of-Purchase Displays
If you’ve decided to add point-of-purchase displays to your marketing campaign, it’s important to understand exactly how to make them successful. For example, the POP displays should be well designed and eye catching to grab the attention of even the busiest customer. But one of the most critical elements for successful POP displays is where they are located in retail stores.
Location, Location, Location
Your point-of-purchase displays need to be located in an area that sees plenty of foot traffic, such as right near the checkout line. This is a time when customers are standing in line and you can grab their attention while they wait.
You may also want to place your POP displays near where your product is on the shelves. Odds are, if a customer is picking up a similar item in that aisle, they may notice your display and be persuaded to pick up your merchandise.
This is why location is such an important factor for your POP displays. If they’re located in a poorly lit, crowded part of the store, customers may not notice them. Or, if they’re placed in a location where your ideal customers aren’t venturing to, you’ll have an even harder time garnering sales. If you decide to start using POP displays in your marketing, make sure to talk with the retailers you’re partnering with to discuss their location.
Need POP Displays? Turn to Sunbelt Displays
If you’re in need of well-designed, durable point-of-purchase displays, Sunbelt Displays has you covered. We produce thousands of POP displays every year and have been doing so for more than 20 years, so you can trust in our expertise. To receive a free estimate, contact us today.
