Why Location Is So Important for Point-of-Purchase Displays

Point-of-Purchase DisplaysIf you’ve decided to add point-of-purchase displays to your marketing campaign, it’s important to understand exactly how to make them successful. For example, the POP displays should be well designed and eye catching to grab the attention of even the busiest customer. But one of the most critical elements for successful POP displays is where they are located in retail stores.

Location, Location, Location

Your point-of-purchase displays need to be located in an area that sees plenty of foot traffic, such as right near the checkout line. This is a time when customers are standing in line and you can grab their attention while they wait.

You may also want to place your POP displays near where your product is on the shelves. Odds are, if a customer is picking up a similar item in that aisle, they may notice your display and be persuaded to pick up your merchandise.

This is why location is such an important factor for your POP displays. If they’re located in a poorly lit, crowded part of the store, customers may not notice them. Or, if they’re placed in a location where your ideal customers aren’t venturing to, you’ll have an even harder time garnering sales. If you decide to start using POP displays in your marketing, make sure to talk with the retailers you’re partnering with to discuss their location.

Need POP Displays? Turn to Sunbelt Displays

If you’re in need of well-designed, durable point-of-purchase displays, Sunbelt Displays has you covered. We produce thousands of POP displays every year and have been doing so for more than 20 years, so you can trust in our expertise. To receive a free estimate, contact us today.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals. 

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.
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