How to Increase Sales with In-Store Displays
Success in the retail environment is no easy feat. It is a complex, multi-faceted endeavor that sees hundreds to thousands of brands all competing for the attention of a limited population of customers. To increase sales, brands turn to advertising through channels such as television, radio, and online marketing—all of which are effective at getting buyers into stores. But that is only half the battle. Once they’re in the store, your brand needs to stand out from rival products to catch their eye and persuade them to buy. This is where in-store displays become crucial.
In-store retail displays are used near in conjunction with advertised products. They have two primary functions:
- Engage the customer in the here-and-now by grabbing their attention and persuading them to make a purchase.
- Form a lasting memory in the customer’s mind of the overall experience of buying your product, which they will refer to in the future when considering a repeat purchase.
If deployed properly, in-store displays can magnify the likelihood of customers buying your products now AND returning for future purchases, leading to dramatic increases in your sales.
Benefits Of In-Store Retail Displays
In-store retail displays are the best tools in your arsenal to convert potential customers into buyers. Here are some of the benefits of retail displays:
Store shelves can quickly overflow with dozens of products. Retail displays help isolate your product from the clutter of others.
Standard shelves require a product’s packaging to be visually recognizable enough that it stands out from others. Retail displays help your product to grab consumer attention and offers far more room for creativity.
Shoppers are creatures of habit. When you stand out from the competition with a memorable display design, this memory can be useful the next time that customer returns to a store. To save time and mental effort, customers often search for the end display, graphics, sign, standees, or danglers that they remember from their previous purchase.
While radio, print, and TV advertising can be helpful to customers into a location, these channels are expensive, and many shoppers make purchasing decisions once in the store. Retail displays are very cost-effective and engage with customers who are ready to make a decision on which products to buy.
Increase Sales with Retail Displays from the Industry Leader
If you’re ready to drive up sales for your business, it’s time to team up with a partner that can provide displays of unmatched quality and performance. Sunbelt Displays has been designing and manufacturing premium retail displays for over 20 years and can’t wait to assist you in driving more sales to your business. Contact us today to learn more about our services.