How Often Should Retail Displays Be Rearranged?
If your store is looking for a way to boost its sales numbers without making any drastic changes, rearranging your retail displays is an option. In reality, there’s not really a set time frame for how often you should make changes. However, there are signs that a change is needed that you can be aware of.
Why Should You Rearrange Your Retail Displays?
Getting Repeat Customers Re-Engaged
One example of how this can work involves repeat customers. While regulars may enjoy the fact that they automatically know where to find what they’re looking for, they also may get into a habit of making a beeline for what they came for and not looking at anything else in the store. By making some changes to your retail displays, you can give the store a fresh look and make them feel like they’re enjoying a new experience without having to change out your products. This also exposes them to new products and may lead to increased sales.
Special displays are often used to highlight products that are being pushed as part of a special promotion. This is often done when there is extra inventory for a particular product.
It’s fairly common for a retail chain to use a rebranding as an opportunity to rearrange its stores, providing a new look for customers. This often includes a complete overhaul of all racks and point-of-purchase (POP) displays. Some retailers have also had success by rearranging merchandise and transitioning color schemes monthly to build a fresher look.
Holidays and the back-to-school season are important for retail outlets, and it is smart to rearrange a store to put all of the items customers may be looking for in one area. Special displays in prominent locations are also effective.
Let Sunbelt Displays Fulfill All of Your Retail Display Needs
Sunbelt Displays is a leader in the display fabrication industry and has been providing solutions for businesses throughout the U.S. for more than 20 years. We offer unmatched customer service and are able to provide the fastest turnaround times in the industry because we handle the entire process in-house and don’t have to outsource any of our work.