How Do Retail Stores Display Products?

How Do Retail Stores Display Products? In every retail store you visit, there’s an unseen war being waged. Manufacturers and wholesalers are locked in a daily battle to make sure that their products get noticed by consumers before their competitors’, and their only weapon is an effective retail display. From the retail store perspective, however, the goal is to move as many products as possible, regardless of the manufacturer. This can create a situation where products that see good sales numbers are placed in prime locations so they get seen more often. The flip side of this is that the retailer also wants to help push products that are underperforming and, therefore, the balance can get a bit tricky.

Following are some tricks retail stores often use to help boost their sales:

Highlight the Most Expensive Items

If a store is going to make more money off the sale of a certain product, you can expect that product to occupy a prime location in the store so every customer will be forced to at least consider it.

Keep it Colorful

Product displays need to catch the eye, so they should always be colorful and never monochromatic. This can be accomplished by grouping contrasting products next to one another or through the use of vibrant retail displays.

Change it Up Regularly

If a regular customer becomes too familiar with everything in your store, they will walk right past many products on their way to the product they came for. Keep them guessing by rearranging your displays every month or so, but don’t frustrate them by relocating items to an entirely new area.

Let Them Touch

A “Do Not Touch” sign is an easy way to ensure lower sales numbers. Customers want to be able to put their hands on the product before they commit to a purchase.

Use Effective Retail Displays

One of the most important factors in driving retail sales is the use of effective retail displays. At Sunbelt Displays, we help manufacturers, retailers, marketing firms, distributors, and other businesses create effective retail displays for their products. Our team includes engineers, graphic designers, assembly specialists, fabrications specialists, and more, and we have been helping clients throughout the U.S. to achieve their sales goals for more than 20 years. Contact us today to learn more.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.