4 Features of a Successful Endcap Display for Businesses Across the Country
An endcap display allows your business to promote an upcoming sale or exciting new product line in a retail store. These are some of the very first displays customers see when they enter a store. Since many customers tend to stick to the perimeter of the store, not venturing down the aisles, this means that more people will be drawn to your display, promoting greater brand awareness.
With such a prime location, you should aim to maximize the opportunity presented by end caps to grab your customer’s attention. But even with the display’s prominent location, you still have to see to it that your endcap display stands out. Here are four features to include in your display to ensure it is successful:
- A striking sign – This sign can advertise about the current sale, the brand or product being marketed, or even the theme of the display. It simply needs to stand out and draw in customers with visual appeal.
- An interactive experience – Offering free samples or a sample product that can be touched and played with allows customers to have a hands-on experience at your display.
- Complementary products – By adding complementary products to your endcap display, you can increase the display’s effectiveness. For example, for a display advertising about pens, it’s helpful to pair it with other office supplies like sticky notes and notebooks.
- An organized space – The prominence of endcap displays can be a double-edged sword.If they are left unkept and untidy, this appearance will be very noticeable to customers. Nobody wants to look at a messy display; keep your display neat and organized so that it is easy to peruse.
Success in today’s retail market is highly dependent upon the perceptions of your customers. First impressions matter, and the only way to make a better first impression with an endcap display is with a premium-quality endcap display. We strive to produce the highest quality products to meet your needs. Our state-of-the-art AGFA Jeti Titan and Jet Mira digital printers ensure your displays will have the attention-grabbing graphics required to convert casual browsers into consumers. This combination of superior manufacturing and printing makes Sunbelt Displays the one-stop shop for all your display needs.
Contact Us Today
When you need an endcap display for your business, turn to Sunbelt Displays. We have been producing displays for more than 20 years, and we’ll be pleased to discuss your upcoming marketing campaign and how we can produce displays that are customized specifically for your business.