Do POP Retail Store Displays Really Work?
Success in the retail environment is a multi-faceted endeavor that, above all, requires earning the attention of your customers. While traditional advertising is useful at getting buyers into stores, it is only half the battle. Once they’re in the store, your brand must stand out from competing products to grab their attention and convince them to make a purchase. This is where POP retail displays come into the picture.
POP displays are used near or in conjunction with advertised products and where customers make purchasing decisions. They have two major functions. POP displays engage the customer in the here-and-now by grabbing their attention and persuading them to make a purchase. They also form a memory, or perception, in the customer’s mind of the overall experience of buying your product, which they will refer to in the future when considering a repeat purchase.
Often placed at a retail outlet’s checkout counter, POP displays capitalize on the consumers’ mood to buy. In other words, the customers are already about to make a purchase, so they’re more likely to add an item that grabs their attention. This is known as impulse buying and, in a recent survey by Slickdeals, a whopping 72% of Americans admitted to buying candy at a store’s cash register. The same survey indicated that Americans spend more than $5,000 a year on impulse purchases. That’s powerful evidence that POP retail displays are a great investment.
Benefits Of POP Retail Store Displays
POP displays are among the best tools in your advertising arsenal to convert potential customers into buyers. These are some of the benefits of retail displays:
Store shelves can quickly overflow with dozens of products. POP displays help isolate your product from the clutter of others, which spares your brand from falling into the trap of product overload.
Unlike standard shelves, which require a product alone to be visually recognizable enough that it stands out from others, a POP display works in conjunction with your product to grab consumer attention. It offers far more room for creativity; for example, you could utilize displays designed specifically for upcoming holidays or events.
Many shoppers are creatures of habit. When you stand out from the competition with a memorable display design, this memory can be useful the next time that customer returns to a store. To save time and mental effort, they’ll focus on looking specifically for the end display, graphics, sign, standees, or danglers that they remember from their previous purchase. When you “win” this space in your customer’s decision-making process, you’ll enjoy more frequent sales.
Most research has shown that while radio, print, and TV advertising can be helpful to get more customers into a location, many customers make purchasing decisions in the store, not before they arrive. POP displays have one of the highest returns of all promotional strategies, since they engage with customers who are ready to make a decision on which products to buy.
Custom Retail Displays from the Industry Experts
Now that it’s clear just how valuable retail displays can be, it’s time for you to team up with a business partner that can provide displays of unmatched quality and performance. Sunbelt Displays has been designing and manufacturing premium retail displays for over 20 years and can’t wait to assist you in driving more sales to your business. Contact us today to learn more about our services.