Do End Cap Displays Increase Sales?

Do End Cap Displays Increase Sales? Put simply, and end cap display is one of the most coveted placements a product can receive. If you’re a retailer, you likely have suppliers fighting for the end caps, and if you’re pushing a product, you know that there’s no better location to be. That’s because end caps allow products to stand alone, without other options nearby, and are located in high-traffic areas that can’t be avoided. This undoubtedly leads to increased exposure and higher sales numbers.

Which Products Should Occupy an End Cap Display?

There are a few different sales tactics to consider for end caps. One idea is that you should highlight products with higher profit margins so you can move more of them out the door. Another school of thought is that an end cap should be used for sale items with lower profit margins because increasing sales volume is even more important. This also makes specialty items more accessible and leads to sales that otherwise might not have happened.

How Should an End Cap Be Organized?

Some end caps are free-standing, while many, especially in grocery stores, are a built-in extension of the main display cases. To take full advantage of an end cap, be sure to have bold signage that grabs attention, place larger items toward the bottom, and consider using specialty lighting if needed.

Offering Customized End Cap Displays

If you are a retailer or supplier that needs to have effective end cap displays manufactured for your products, look to Sunbelt Displays. We offer custom, cost-effective retail displays that deliver results. We can work with acrylic, PETG, cardboard, polycarbonate, styrene, and more, and we are able to deliver vibrant graphics and signage thanks to our state-of-the-art digital printing capabilities. What’s more, we will handle your entire project in-house, including shipping, so your displays can arrive at their destinations when they need to.

Contact Sunbelt Displays today to learn more. We’ve proudly served businesses throughout the U.S. for more than 20 years.

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.