Client: Mars Petcare


Mars recently partnered with PetSmart to promote the relaunch of their dog food brand, Nutro™. They wanted a display that would make their product standout amongst the crowd in the competitive dog food market inside PetSmart stores. Sunbelt Displays helped create and design a multiple layer Endcap display with a sensor activated video screen displaying testimonials to the benefit of Nutro™ brand dog food.  All manufacturing was done in house; prototyping, digital printing, fabrication, assembly, kit packing and distribution. The Nutro™ Dog Endcap received extremely positive feedback from PetSmart Managers and store buyers, and was featured in the PetSmart newsletter illustrating increased sales as a result of their marketing efforts. 

Scope of Services:

  • Design, prototyping and production of a highly visible endcap display to showcase the benefits of the Nutro™ brand
  • Incorporation of five shelves, motion-activated LCD monitor with product video, and digitally printed graphics
  • Problem-solving throughout the design process to keep costs down and meet the needs of management
  • Created special packaging to kit pack all components and to ship directly to PetSmart’s distribution centers for release to individual store location

Project Size: National – Displays shipped to PetSmart distribution centers across the country