Ballantyne Brands, Inc.

Project Overview:

Ballantyne Brands was in search of a cost-effective merchandising solution for their Mistic e-cigarette products.   Sunbelt Displays’ design team worked with Ballantyne to create a uniquely shaped acrylic display that incorporated adequate merchandizing space inside as well as digitally printed signage on the sides of the display to further advertise the Mistic brand. In order to achieve digital print that truly popped, Sunbelt incorporated vinyl decals as well as an extruded PVC insert.   As Ballantyne continues to penetrate the ever growing e-cigarette market, Sunbelt has successfully and promptly fabricated and produced these displays in large quantities to meet very quick lead-times.  As volume increase, the displays and packaging are being redesigned to both lower costs and improve production times.

Scope of Services:

  • Designed and manufactured counter top display cases to hold Ballantyne’s  Mistic E-Cig brand
  • Incorporated digital printing of various graphics on the display
  • Flexibility to produce desired quantity of units with short lead-time, in order to assist client in meeting their needs in a fast-paced, growing market

Project Size:

National – National distribution to convenience store chains such as Hess, CEFCO, Pine State Trading Co., and Circle K


  • Countertop display made of acrylic (and later on, of expanded PVC). Display was designed to hold as much product as possible while still maintaining a small footprint to meet store space.
  • Digitally printed sides and insertable graphic in front to grab attention and merchandize various products
  • Clear acrylic shelving to hold and merchandize e-cigs and an open back for restocking and sale of product