From CAD to Countertop: A Product Manager’s Guide to Display Fabrication Techniques
When your business is preparing for a product launch, you’ll have countless tasks to deal with every day. From quality assurance to market testing, there’s lots to do, and custom display fabrication is one important consideration. At Sunbelt Displays, we work with companies of all sizes to launch products in food, health and beauty, home improvement, and more.
Backed by a team of expert designers, with some of the fastest lead times in the industry, we can help you launch your next product with style. Today, we’ll explore our custom display fabrication process and how we’ve used different techniques to solve product launch challenges.
Our Custom Display Fabrication Process
Whether you’re seeking interactive acrylic displays or laser cutting services, or you need vacuum forming displays to scale up a national campaign, you can look forward to a completely custom approach from Sunbelt Displays. Here’s how we work with you to create eye-catching retail displays for your marketing goals:
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Display planning with design experts – At Sunbelt Displays, we will collaborate closely with you throughout every stage of the design and fabrication process. We start by discussing your goals as well as the product you’re marketing, offering design and technical expertise to ensure you get what you’re looking for.
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Prototyping for exceptional quality control – Once a display concept is discussed, we’ll provide technical drawings and 3-D renderings using CAD and other design software. We also offer POP display prototyping for you to test, so we can problem-solve any challenges and provide seamlessly functional displays.
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Fabrication and kit packing with swift turnarounds – After you’re approved a custom retail display, we’ll handle fabrication and assembly. Our professionals can also take care of kit packing and shipping. Because we do all fabrication in-house, we’re able to provide exceptionally fast turnarounds.
3 Product Launch Challenges
When it comes to custom display fabrication, you need partners who understand the intricacies of different retail channels. You also need experts who can propose innovative display strategies to solve marketing challenges. That’s why businesses across the country put their trust in Sunbelt Displays.
Here are three common product launch challenges we’ve helped to solve:
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Displays that provide digestible information for consumers – Whether you’re launching a new product or expanding into a different market, you want customers to feel confident when using your products. We’ve created stylish displays for OXO that showcased product features and encouraged interactivity, quickly bringing customers up-to-speed on OXO’s latest offerings. Our countertop displays helped shoppers feel safe and comfortable while handling display products.
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Drawing shoppers’ attention in a busy retail environment – In any retail environment, your products have a limited window to capture a customer’s attention. That’s where attractive, visually appealing displays can make all the difference. At Sunbelt Displays, we take pride in delivering gorgeous and attention-grabbing results. That includes our floor displays for Mr. Steam, which came with backlit graphics, an instructional video, shower controls, and much more!
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Cohesive and consistent displays on a short timeline – Even when you’re launching a product on a short timeline, you want custom displays that are consistent and compelling. With Sunbelt Displays, you can look forward to some of the shortest lead times in the industry, with results that don’t compromise on quality. We designed, packaged, and fulfilled displays to 1000+ locations nationwide when partnering with Sony.
Get Started with Sunbelt Displays
When you need to launch your products quickly and impactfully, you can count on Sunbelt Displays to make it happen. To learn more about our custom display fabrications, contact us today.
