Project Overview

Sony needed a display to showcase its new waterproof mobile phone, the Xperia. Specifically, they desired an interactive display that would allow consumers to actually “dunk” or submerge the phone into water so they could see for themselves that the phone is indeed waterproof.  Sunbelt Displays designed and produced a display that fit Sony’s price range while accomplishing their desired effect.  Additionally, Sunbelt designed the packaging and handled the fulfillment to more than 1000+ T-Mobile stores nationwide.  The displays were successful enough to merit a repeat order to reach more markets.

Scope of Services:

  • Designed and manufactured a “dunk tank” display that showcased Sony’s new waterproof phone, the Xperia, in T-Mobile stores.
  • Value-engineered the display to a price point that met the customer’s needs
  • Solved design and application challenges that arose during the design and prototyping stages.
  • Manufactured and fabricated the displays in a timely fashion
  • Packaged and completed fulfillment to 1000+ T-Mobile stores on behalf of the customer.

Project Size:

National – displays were shipped to T-Mobile stores nationwide


  • lever-activated, spring-powered dunking mechanism
  • sleek looking design that incorporated black and clear acrylic, digital printing, and a removable fillable water tank
  • design of the dunk tank allowed for the phone to be powered and charged to improve in-store demonstrations
  • packaging that ensured the display could be shipped via ground safely

Read Our Rave Reviews

Sunbelt Displays has earned numerous positive reviews for our outstanding service. Read about our customers’ pleasant experiences working with us, then contact us today to learn how we can meet your retail display goals. 

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.

“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.
Quality Service Since 2002 Contact Us Today