What Is Point-of-Purchase Advertising?
Point-of-purchase advertising refers to marketing material that is used to attract the attention of consumers and encourage impulse buys. These displays are created by a product manufacturer who then distributes them to the retailers that sell their products. Located near a point of sale or next to the product being advertised, these displays are in perfect view of your ideal customers.
Point-of-purchase advertising can include:
- Countertop POP displays
- Standing POP displays
- Shelf talkers
- Endcap displays
Point-of-purchase advertising is a necessary facet of many marketing campaigns because it’s one of the proven ways to promote sales of your product. The truth is, customers these days are busy and they don’t often stroll along the aisles of retail stores, taking in every product on the shelves. Instead, their eyes skim along the aisles as they search for the one product they came to the store to find. However, place an eye-catching point-of-purchase display in their line of sight, and suddenly, you have an engaged customer who immediately wants to learn more. That’s the power of point-of-purchase advertising.
Sunbelt Displays and Point-of-Purchase Advertising
Sunbelt Displays is one of the leading point-of-purchase display manufacturers in the nation, and we want to help you create dazzling displays that increase your sales leads. Our POP displays can be custom-crafted to the exact look you want and will be printed on our AGFA Jeti Titan printing press that delivers the highest quality POP displays.
To learn more about point-of-purchase advertising, contact Sunbelt Displays today. We serve companies throughout the nation.
