Using Custom POP Displays for Black Friday and Cyber Monday Promotions

As we enter the busiest time of year for shopping, you want to make sure your signage and displays are up to the challenges of the holiday season. The period between Black Friday and Cyber Monday are the biggest drivers for end-of-year sales, but the competition is fierce for grabbing customers’ attention. You need eye-catching, appealing custom POP displays that quickly and seamlessly guide shoppers from your products to the checkout counter.

Changing trends in holiday shopping and audience segments mean that companies must be nimble and precise when targeting buyers. Studies show that holiday shopping is happening later and later every year, while Gen Z’s buying habits are playing a bigger role in retail traffic drivers. To stay flexible to these big shifts, brands can turn to Sunbelt Displays for high-quality signage produced with short lead times.

Today, we’ll take a closer look at some of the big challenges for seasonal promotions, and how to select the right custom POP displays for your product.  

4 Holiday Challenges for Your Brand

Across sectors, companies will face a few crucial challenges when trying to draw in shoppers this holiday season. Understanding these will also help you determine what to prioritize for your brand, and which custom POP displays suit your needs. With that in mind, here are a few pain points to consider:

• Consumers are especially cost-conscious – This holiday season, shoppers are trying to make the most of their budgets. With affordability concerns being placed front and center, brands will want to emphasize sales, discounts, savings, and other dollar-saving appeals for prospective customers.
• Brands have a very narrow window for capturing attention – When it comes to Black Friday and Cyber Monday, most customers know exactly what they’re coming to a store to purchase. Your challenges are two-fold: you’ll need to make it quick and easy for educated shoppers to find your products, while also finding opportunities to boost impulse purchases.
• You need versatile displays for the holiday season – Black Friday is just the start of the shopping rush. That means it’s not enough to have Black Friday displays. You’ll need signage and graphics that are extremely versatile, so they can be employed beyond Black Friday and Cyber Monday, throughout the holiday season.
• Your displays need to handle large volumes – Your custom POP displays should be capable of handling large quantities of product during November and December. Customers may have little time and patience, while busy holiday staff can’t always restock inventory as quickly as you’d like. More spacious retail displays allow you greater control when trying to reach shoppers.  

Maximizing Opportunity with Custom POP Displays

Custom POP displays are versatile and multi-purpose, allowing you to speak to seasonal trends and challenges while delivering products to consumers. Here are a few options to explore:

• Dump bins and pallet displays – For value items that are likely to move big volumes, dump bins and pallet displays offer lots of capacity. These are great for small products and stocking stuffers that are easy impulse purchases for busy Black Friday shoppers.
• End cap displays – Don’t make shoppers travel far to access different products from your brand. An end cap display can showcase a variety of your products, perfect for easy access when shoppers know what they want but don’t have much time to grab it.
• Acrylic displays – When you want to emphasize the quality and luxury of your brand, a custom acrylic display can do so beautifully. Even better, these displays can be fabricated in unique shapes, with custom lighting and interactive features, great for attracting attention.

Explore Your Options with Sunbelt Displays

With Sunbelt Display, you can look forward to vibrant graphics and expertly engineered custom POP displays that get your customers’ attention. Explore your options by contacting us today.