Retail Displays That Drive Holiday Gift Sales in Grocery and Drug Stores

Dec 04, 2025 sociusadmin

For brands that are stocked in grocery stores and drug stores, the holiday season is rich with sales opportunities. But while shops are packed with customers, they’re also filled with tons of other distractions vying for shoppers’ attention. That means, for food, beverage, and health and beauty brands, you’ll want to be extremely tactical with holiday merchandising and retail displays.

Before you get started, it’s important to understand big shifts in grocery and retail trends, which transfer to gift purchases as well. Affordability remains a key factor, while Gen Z continues to overtake a large share of market activity. Customers are overwhelmingly looking for a seamless shopping experience, meaning you’ll want to consider smartphone integration for holiday gift displays, in-store promotions, and other retail displays.

With that in mind, let’s review how you can enhance signage and displays for the holiday season.

3 Strategies for Holiday Gift Displays

Grocery stores and drug stores see a tremendous amount of foot traffic during holiday season, but capturing a prospective customer’s attention means knowing what you have to offer them. To help you target buyers, here are a few strategies to consider with your signage:

Highlighting deals and discounts – For drug store and grocery store brands, value is a hugely appealing attribute across all customer segments. That’s especially true for Gen Z shoppers, who are drawn to great discounts and other incentives. Your retail displays should emphasize deals, in-store promotions, and other exclusive opportunities.
Fostering loyalty – Even impulse purchases and holiday gifts can build on your customer base, so don’t neglect opportunities to foster loyalty. You’ll want to consider signage that entices shoppers to join loyalty programs, or other alluring offers that allow you to connect with them on digital platforms. That way, you can maximize sales even beyond the holiday season.
Emphasizing your products’ unique qualities – When you’re positioning products for their gift-giving potential, their unique attributes will be a huge selling point for customers, especially Millennial and Gen Z shoppers. “Clean” products as well as premium or high-quality ingredients are great to highlight in your signage.

3 Options for Retail Displays

When it comes to retail display, your signage options are virtually limitless. That’s why it helps to have visual messaging experts who understand your needs and your target markets. At Sunbelt Displays, we can design and fabricate high-quality signage for your brand. We offer some of the shortest lead times in the industry, allowing you to quickly build national and regional campaigns for the holidays.

For brands in grocery stores and drug stores, here are three types of signs and displays we recommend:

Ceiling danglers – Holiday shoppers are overwhelmed, with little time and lots of products trying to grab their attention. A ceiling dangler will help you capture their notice from a distance. It also makes it easier for customers to quickly and easily locate your products.
Acrylic displays – For health and beauty brands in drug stores, an acrylic display can help you emphasize the luxury and unique appeal of your gift products. These displays can incorporate interactive elements for more meaningful engagement with customers.
End cap displays – These attention-grabbing displays can help you create a more frictionless shopping experience and tap into digital marketing opportunities. You can add text, graphics, and incorporate QR codes that encourage shoppers to connect with you online.

Get Started With Your Retail Displays

At Sunbelt Displays, we can help you scale up your retail displays quickly and efficiently, without ever skimping on the quality and crispness of your signage. Contact us today to learn more about our services.