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In the retail arena, success is a multi-faceted activity that, above all, necessitates gaining your customers’ attention. Traditional advertising can be excellent for bringing customers into stores, but that is only half of the game. Once customers arrive in the store, your brand must stand out from the crowd in order to pique their interest …

Are you concerned about the return on investment – or lack thereof – that you’re seeing with your retail displays? While in-store displays are often outstanding sales tools for businesses, that’s not always the case. Here are some reasons why your retail displays may not be working: They’re In a Lousy Location You may need …

There is a wide variety of retail displays that you can choose to use in your retail marketing campaign, but in order for your displays to have the greatest impact, it’s important to be smart about the type of displays you use. For example: Point-of-Purchase Displays The purpose of point-of-purchase displays is to encourage impulse …

Shoppers these days are in a bigger hurry than ever, and they have options like self-service checkout that can dramatically reduce the time they’re standing in line, eyeing the point-of-purchase (POP) marketing displays. This means retailers and marketing firms need POP displays that rise above all the distractions of a busy marketplace to command attention …

If your POP display is located in a retail store, it will often compete with other product displays. For example, your displays might tout the lasting effects of your lipstick brand while further down the aisle, there’s a display announcing a new line of nail polish. POP displays that are located at the point of …

When choosing the material for your retail displays, there are a handful of factors to keep in mind. For example, where the display will be located in a store. A display that will be placed where foot traffic is the heaviest will need to be durable and able to handle plenty of wear-and-tear. Bearing this …

In the ultra-competitive retail marketplace, it can be challenging to produce retail displays that truly stand out and grab the attention of consumers. Fortunately, Sunbelt Displays is ready to help. We’ve been manufacturing point-of-purchase (POP) displays for more than 20 years and have assisted businesses of all types and sizes – from small specialty stores …

Whether you’re a retail store trying to move as many of your products as possible or a manufacturer trying to help your product stand out in a crowded retail setting, catching the attention of consumers is key. Visual merchandising is the term used to describe the art of creating effective product displays that grab and …

When it comes to retail displays, some people use the acronyms POS and POP interchangeably. However, there are differences between these two types of retail displays that shouldn’t be ignored. Point-of-Purchase (POP) Displays Point-of-purchase displays are specialized retail displays designed for use in a location where a consumer is considering a purchase. For example, if …

Point-of-purchase advertising refers to marketing material that is used to attract the attention of consumers and encourage impulse buys. These displays are created by a product manufacturer who then distributes them to the retailers that sell their products. Located near a point of sale or next to the product being advertised, these displays are in …