How Custom POP Displays Influence Last-Minute Purchases in Convenience Stores

Convenience stores are the perfect place for impulse buys, which means your product can easily get scooped up along the way. Often, customers are coming in for one small item and don’t mind adding a few more. Late-night customers might also be looking to satisfy their cravings. It helps to have a little guidance, especially because you have less time to grab their attention than big box stores. For products that you stock in convenience stores, you’ll want to incorporate custom POP displays.  

How Custom POP Displays Encourage Impulse Buys

From dump bins to step displays and gondola displays, custom POP displays come in versatile options. They’re perfect for placing near checkout, right outside the store, or for catching a customer’s eye right when they walk in. Here’s how they can influence impulse buys:

• They cut through the clutter – The range of products available in a convenience store means your customer is receiving lots of competing visual information. It can get overwhelming quickly. Custom POP displays can quickly re-capture their attention.
• They draw on emotion – Feelings play a big role in purchases, especially impulse purchases. Whether your customers are hungry, dissatisfied, or curious, appealing displays can draw on their desires, encouraging them to make a buy.
• They give a sense of immediacy – When POP displays are placed strategically, they can make purchases feel easy and thoughtless, so customers don’t think twice about picking up an item. They can also provoke a sense of urgency when it comes to sales or specials.   

Tips for Convenience Store Displays

Unlike big box stores, convenience stores simply don’t have the space to make a splashy sales appeal to your customers. But it also means you can get a bigger bang for your buck if you have eye-catching and attractive displays. Here’s what you should keep in mind:   

• Be strategic – Convenience stores already deal with the dual challenge of limited space and limited customer attention. You don’t want to go overboard with displays. Be strategic and opt for small but dynamic options, like sidekicks or shelf talkers.
• Create POP displays that can be positioned close to the entrance – Because customers spend less time in convenience stores than other shops, you’ll want to grab them right away. Dump bins and gondola displays can be placed up front, perfect for immediately hooking a buyer.
• Consider your retail checkout strategy – As customers approach the cash register, it’s a fantastic opportunity for impulse purchasing. You’ll want to consider countertop displays or other eye-level options, making your products easy to see, tempting, and quickly accessible.

Versatile and Specialty Options with Sunbelt Displays

When you have products in convenience stores, you have less time than ever to make an impression. You’ll want to strike the right note while pulling your customer in, which is why you’ll want custom POP displays from Sunbelt Displays. We offer a comprehensive array of options to showcase your products, with exceptional customization for shape, size, messaging, and more.

Plus, as a leading manufacturer in displays, we handle it all with incredible speed, from concept to completion. That’s because all of our products are made right here in the USA, for outstanding quality backed by 20 years of experience. That’s not to mention our crisp images and eye-catching results. We make it that much easier for you and your products to stand out in a crowded market.

Get versatile and completely custom point-of-purchase displays exactly when you need them. To learn more about your options from Sunbelt Displays, just get in touch.