How Brochure Holders Enhance Cross-Selling in Health and Beauty Aisles

When customers spend time in the health and beauty aisles, they’re primed for cross-selling opportunities. Whether they’re looking for cosmetics or supplements, these shoppers can be especially curious about trying new products or learning more about their options. For health and beauty companies, it’s the perfect time to market directly to consumers. In particular, brochure holders can help you capitalize on your customers’ attention and promote cross-selling opportunities.

When it’s done right, cross-selling is a win-win for both you and your customers. That’s because it effectively targets their needs and interests while creating more sales opportunities for your company. And it’s not just about which items you’re choosing to cross-promote. It’s also about how you deliver your marketing to potential buyers.

That’s where brochure holders come into play. At Sunbelt Displays, we create custom retail displays for all kinds of industries, including health and beauty, medical, food and beverage, and more. Today, we’ll look at how brochure holders can foster cross-selling potential for health and beauty merchandising in particular.

3 Ways to Cross-Promote With Brochure Holders

Cross-selling displays work well in retail environments, allowing customers who are already seeking out a particular product to find similar or related items that fulfill their needs or wants. For health and beauty customers, here’s how brochure holders can enhance the potential for cross-selling:

• Highlight special incentives – Customers love a good deal, which is why rewards programs and other incentives can be a fantastic draw. Well-placed brochure holders can help you to broadcast these incentives, giving them plenty of reason to buy more of your products. It can also build a long-term relationship between you and your customer.  
• Offering education – When it comes to products like cosmetics, buyers crave more information on using their purchases effectively. When you create eye-catching brochures with quick tips and product recommendations, it’s the perfect time for cross-selling. It can also enhance your reputation as a trusted source of information.
• Providing samples – It’s almost impossible for customers to say no to a free sample, and it’s also a great way to build brand loyalty and interest in new product lines. That kind of trust-building can be invaluable for health and beauty companies. For items that will do well as samples, a brochure holder is an ideal way to get a prospective customer’s attention.

Why Choose Sunbelt Displays?

For health and beauty companies, you’re facing a highly crowded, ultra-competitive environment where image is everything. It means that, whether you’re looking for brochure holders or countertop display stands, you need eye-catching visuals that beautifully emphasize your branding. That’s where Sunbelt Display comes in.

For 20 years, we’ve been a trusted source for health and beauty displays. From concept to conception, we handle every step of the process with expertise and attention to detail. Our team can give you engaging displays that capture your customers’ attention and showcase your company with style. That’s true whether you’re looking for interactive displays that offer one-on-one marketing opportunities or attractive product displays that present your items perfectly.

Plus, we handle fabrication in-house, right here in the country, giving you high-quality results that can hold up to the wear and tear of retail environments. It also means we can cater to shorter turnaround times than most of our competitors. When you want your products out there, you’ll want Sunbelt Displays to handle your display fabrication needs. 

Get Started With Our Custom Retail Displays

At Sunbelt Displays, we can help take your custom retail displays to the next level. From brochure holders to acrylic displays to shelf talkers, we do it all. To learn more or to get an initial quote, contact our team today.