End Cap Displays That Promote New Skincare Lines in Drug Stores

While health and beauty customers tend to be loyal shoppers, skincare is a place where they’re more likely to pick up something new or switch brands. It means that, when you’re launching a new skincare line, it gives you a great opportunity to build interest in your brand, encourage impulse buys, and foster long-term loyalty. For retail product launches in drug stores, you’ll want to take advantage of the great benefits of end cap displays.  

End cap displays offer huge visibility, attracting loyal customers as well as impulse shoppers and first-time buyers. They’re exceptionally well-placed for foot traffic in drug stores, shining a light on your brand and your products in the process. Today, we’ll explore why they’re the perfect choice for product launches, and which ones are especially suited for health and beauty displays.

3 Benefits of End Cap Displays

Whether your company is branching into skincare products for the first time or has an existing reputation for skincare, new product lines offer tons of exciting opportunities. And end cap displays can help you make the most of these potential opportunities: Here’s how:

• They help you build up hype – End cap displays allow you to get your products into a lot of hands within a relatively short timeframe, helping to create more opportunities for word-of-mouth popularity and social media buzz.  
• They offer cross-merchandising opportunities – New product lines provide a fantastic chance for cross-merchandising. That’s especially true for skincare products, where users are more likely to pick up related products from your company to create a consistent skincare routine.
• They allow for more meaningful customer interactions – End cap displays allow for one-on-one contact between prospective customers and your brand. You can incorporate additional signage like tent cards, too, in order to draw customers into your loyalty programs, offer product information, or highlight promotions.  

3 End Cap Displays to Consider

You may be surprised at the variety of end cap display options available, but not all displays will be well-suited to your products. At Sunbelt Displays, we can help you through the design and planning stage, so you can find the perfect display for your needs. When it comes to skincare and beauty products, here are a few end cap options we recommend:

• Freestanding end cap displays – These types of displays are incredibly versatile while putting all the attention on your business and products. They’re easy to place anywhere within a drug store and can incorporate your distinctive branding along with graphics and information related to your products.
• Gondola displays – A gondola display is a classic option. It allows you to prominently display a large volume of products and can be a fantastic way to cross-merchandise similar or related items. Plus, you can outfit your gondola display with shelf strips, brochure holders, and more to better funnel a customer’s attention.
• Acrylic displays – If you want a unique and distinctive visual effect for your new product line, you’ll want to consider an acrylic display. We can incorporate interactive features, displays cut in dynamic shapes, and other elements that draw the eye. It’s a great way to make your new products truly stand out.

At Sunbelt Displays, we make it easy to promote your new skincare line with eye-catching end cap displays. Contact us to get started today.