Do End Cap Displays Increase Sales?
Put simply, and end cap display is one of the most coveted placements a product can receive. If you’re a retailer, you likely have suppliers fighting for the end caps, and if you’re pushing a product, you know that there’s no better location to be. That’s because end caps allow products to stand alone, without other options nearby, and are located in high-traffic areas that can’t be avoided. This undoubtedly leads to increased exposure and higher sales numbers.
Which Products Should Occupy an End Cap Display?
There are a few different sales tactics to consider for end caps. One idea is that you should highlight products with higher profit margins so you can move more of them out the door. Another school of thought is that an end cap should be used for sale items with lower profit margins because increasing sales volume is even more important. This also makes specialty items more accessible and leads to sales that otherwise might not have happened.
How Should an End Cap Be Organized?
Some end caps are free-standing, while many, especially in grocery stores, are a built-in extension of the main display cases. To take full advantage of an end cap, be sure to have bold signage that grabs attention, place larger items toward the bottom, and consider using specialty lighting if needed.
Offering Customized End Cap Displays
If you are a retailer or supplier that needs to have effective end cap displays manufactured for your products, look to Sunbelt Displays. We offer custom, cost-effective retail displays that deliver results. We can work with acrylic, PETG, cardboard, polycarbonate, styrene, and more, and we are able to deliver vibrant graphics and signage thanks to our state-of-the-art digital printing capabilities. What’s more, we will handle your entire project in-house, including shipping, so your displays can arrive at their destinations when they need to.
Contact Sunbelt Displays today to learn more. We’ve proudly served businesses throughout the U.S. for more than 20 years.
