Countertop Display Stands for Promoting Sporting Accessories in Specialty Stores

Whether your sporting goods company is looking to foster brand loyalty, entice potential customers, or showcase a new accessory, you’ll want to consider the power of the countertop display stand. This extremely versatile display option is great for attracting long-time customers as well as impulse shoppers, while helping you distinguish your brand in a crowded marketplace.  

Over the past few years, in-person fitness activities have soared in popularity, driving the need for quality sporting gear and accessories. For sporting goods companies like yours, it’s not just about delivering durable options. You also want to stand out amongst other industry leaders, while staying nimble to customers’ changing needs.

With countertop display stands from Sunbelt Displays, you can accomplish that and more. Let’s explore the benefits of countertop display stands, and how Sunbelt Displays can help you get ahead.

3 Ways Countertop Display Stands Can Enhance Your Sales Strategies

When customers visit a sporting goods store, they’re usually there for big-ticket items. It means that sporting accessories can easily fly under the radar without proper spotlighting. Countertop displays are the perfect way to bring them front and center, while enhancing your sales strategies in the process. Here are three ways they can help:

• Cultivating brand loyalty – Many sporting goods customers see physical activity as a part of their identity, and they’re often loyal to their favorite brands. Countertop display stands can help you build a relationship to these customers. It allows shoppers to pick up smaller accessories at the last minute, like grips, socks, or deodorizing products, giving you a crucial point of connection.
• Cross-selling opportunities – This type of display also offers great cross-selling potential. For example, when you’re launching a new line, you want potential customers to know all about it. A display for related accessories can be a great way to draw in customers for a closer look. You may also want to opt for a countertop acrylic display that showcases the new product itself.
• Promoting tailored fitness experiences – If your sporting goods company is launching a fitness initiative or teaming up with partners for tailored sporting experiences, it can be an access point for casual shoppers as well as loyal customers. With a countertop display, you can promote these events while showcasing relevant accessories.

Stand Out with Sunbelt Displays

When it comes to sports goods merchandising, you want your products to feel dynamic and exciting, appealing to prospective customers. That’s why you’ll want to turn to Sunbelt Displays for high-quality custom display options.

We manufacture all our displays right here in the USA, allowing you to stay nimble to changing market trends, and keeping your products feeling fresh and enticing. Our team can create countertop display stands from all kinds of materials, including PVC, wire, acrylic and more. We can also add great features like spinning hooks and specialty lighting, perfect for drawing the eye. Plus, our state-of-the-art printing presses offer astonishingly crisp resolution and fantastic color management, for graphics that look phenomenal.

For sporting goods companies, Sunbelt Displays make it easy to create bold, high-octane displays that get customers’ attention. From countertop display stands to cardboard cutout standees to ceiling danglers, we can furnish you with the displays you need to sell your products effectively.

Contact Us for Specialty Retail Displays

Choose eye-catching graphics, versatile options, and fast turnarounds with Sunbelt Displays. Contact us today to learn more about our countertop display stands.