Mars Petcare

Project Overview:

Mars recently partnered with PetSmart to promote the relaunch of their dog food brand, Nutro™. They wanted a display that would make their product standout amongst the crowd in the competitive dog food market inside PetSmart stores. Sunbelt Displays helped create and design a multiple layer Endcap display with a sensor activated video screen displaying testimonials to the benefit of Nutro™ brand dog food.  All manufacturing was done in house; prototyping, digital printing, fabrication, assembly, kit packing and distribution. The Nutro™ Dog Endcap received extremely positive feedback from PetSmart Managers and store buyers, and was featured in the PetSmart newsletter illustrating increased sales as a result of their marketing efforts. 

Scope of Services:

  • Design, prototyping and production of a highly visible endcap display to showcase the benefits of the Nutro™ brand
  • Incorporation of five shelves, motion-activated LCD monitor with product video, and digitally printed graphics
  • Problem-solving throughout the design process to keep costs down and meet the needs of management
  • Created special packaging to kit pack all components and to ship directly to PetSmart’s distribution centers for release to individual store location

Project Size: National – Displays shipped to PetSmart distribution centers across the country

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“Sunbelt is a premier partner in the industry. Their prompt responsiveness and consistent support from the beginning to the end of each project makes them a go-to vendor for both simple and complex project solutions.”

Jimmy F.

“I have been a customer of Sunbelt Displays for years and it is always a pleasure working on current and new projects together for all our brands. Working with Sunbelt Displays is a true partnership, always delivering the highest quality, quick turnaround, and professional service. Highly recommended!”

Leon K.

“Sunbelt is an invaluable asset to my business. I appreciate our partnership on many levels. Honest, trustworthy, flexible, intelligent, hardworking, dependable – these are all qualities embodied throughout the organization, from the executive level to the shipping team. Their ability to help improve and develop designs, while thinking “outside the box” is unparalleled. I enjoy our collaboration on projects. They continually focus on providing the best quality in the requested time-frame. The attention to detail not only in production but also in packing, shipping, and other project requirements is greatly appreciated. It’s wonderful to know they have my, and my client’s, best interest at heart. There is no better partner an organization could ask to have in their corner!”

Angi V.
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