Brochure Holders for Educating Shoppers About CBD Benefits in Retail Environments

For companies that sell CBD products, the growth opportunities are huge and exciting. Customers are getting more savvy about cannabis-derived products, and there are more ways to diversify your products than ever before, but there are also tons of obstacles along the way. While cultural shifts have changed many customers’ understanding of CBD, they may still be nervous or have questions. For that reason and more, you’ll want to consider brochure holders for the items you sell in retail locations.  

How Brochures & Brochure Holders Can Help

A retail location offers lots of marketing opportunities, not just for those who are already seeking your products, but also for those who might be curious to learn more. Brochure holders can allow you to effectively position the items you sell, while educating consumers about CBD and CBD use. Plus, they deliver a dynamic visual statement.

With that in mind, here’s how you can take advantage of brochures and holders as a display option:

• You can offer information – With the rise of CBD products, you’ll find that many people are still in the dark about CBD’s use, purpose, and effects. Brochures and brochure holders can communicate a lot at a glance. Plus, they can help to elevate your company’s reputation as a reliable source of information for potential customers.
• You can target your audience – Whether you’re selling high-end, luxury products, selling items for everyday use, or CBD products for pets, you want to be sure your ideal audience can easily find you. Everything from a brochure itself to the packaging of brochure holders allows vibrant ways to target consumers precisely.
• You can explain the benefits – Brochures allow interested consumers to more deeply understand the benefits of your products. Whether you’re focused on pain relief, reducing anxiety, helping with sleep, or any other wellness effects, you’ll be able to discuss how CBD plays a role in that. In the process, you can better set your customers’ expectations for using your products.

Options for Brochure Holders

You may be surprised at the sheer versatility of brochure holders. These displays are available in all formats, including wall-mounted and countertop options, with additional customization along the way. Here’s three crucial decisions to make:

• Placement – From countertop to floor-standing, tabletop, and wall-mounted brochure holders, you’ll have your pick of placement. Think about what type of retail locations your products are available in—spaces with limited square footage may be too crowded for a standing display, as one example.
• Size and pockets – You’ll find plenty of opportunities for customization in the size of your holders, but that’s not all. Most displays come with options for one, two, or more pockets, allowing for a range of brochures to be showcased to your potential customers. Alternatively, multiple pockets can be a way to capture attention with the same brochure displayed repeatedly.
• Carousel functionality – If you have multiple products to showcase, you may want customers to be able to access information on each one. In that case, carousel or rotating tower functionality may be perfect for your needs. It means an easy and accessible way of delivering tons of information to potential consumers.

Offer In-Store Education with Sunbelt Displays

When you sell cannabis products in retail locations, you want your customers to know what they’re getting. Brochure holders can help you keep them informed about the items you sell and their specific benefits. And Sunbelt Displays can make it easy to customize every aspect of this visual experience!

Explore your wide-ranging options for custom brochure holders. To get started with Sunbelt Displays, just contact our team today.