Boosting Brand Awareness with Cardboard Cutout Standees for Retailers and Grocery Stores:

How can your brand stand out in the crowded aisles of retail and grocery stores? With countless products competing for attention, finding an eye-catching way to connect with shoppers is essential. Enter cardboard cutout standees: a creative and impactful solution designed to make your brand impossible to ignore.

Perfect for grocery store displays and retail promotions, these custom standees combine visual appeal with practicality. Whether you’re launching a new product, running a seasonal promotion, or enhancing the in-store shopping experience, standees grab attention and leave a lasting impression on customers, turning everyday shopping trips into meaningful brand moments.

Why Cardboard Cutout Standees Work

Cardboard cutout standees are more than just simple displays—they’re engaging marketing tools that bring your brand to life. Whether it’s a life-sized cutout of a popular mascot, a vibrant product display, or a creative character designed to showcase your offerings, standees add personality and charm to your retail or grocery store displays.

They work by creating a focal point that customers can’t ignore. Placed in high-traffic areas like entryways, end caps, or near checkout counters, standees naturally draw attention, making them ideal for a wide range of promotions. Here are some of the most effective ways to use them in your store:

Promote Seasonal Campaigns

Cardboard cutout standees are perfect for highlighting seasonal products or limited-time offers. Imagine a festive holiday character promoting winter treats or a summer-themed standee advertising cold beverages. These displays tie your products to the season and make shopping more engaging.

Launch New Products

When launching a new product, you want to ensure it gets noticed. A custom cutout standee can feature the product in a creative way, explaining its benefits or offering a call-to-action, such as “Try it today!”

Enhance In-Store Events

For in-store events like product demos or sampling, a well-designed standee can help set the stage. Use it to announce the event, guide customers to the location, or even as part of the display itself to create a cohesive theme.

Create Branded Characters

If your brand has a mascot or signature character, bringing it to life as a standee can create a strong connection with customers. Kids, in particular, love engaging with fun displays, and this can increase family foot traffic in your store.

Tips for Creating Effective Standees

Using cardboard cutout standees effectively requires more than just placing them in your store. To truly maximize their impact, it’s essential to consider strategic placement, design, and branding. A well-thought-out approach can turn a simple display into a powerful marketing tool that draws attention and drives sales.

Here are some practical tips to ensure your standees deliver the results you’re looking for:

• Location Matters – Place your standees in areas with high foot traffic, such as entrances or near checkout lanes.
• Keep the Design Simple – While you want your standee to stand out, make sure it conveys a clear and concise message.
• Incorporate Branding – Use consistent colors, logos, and fonts to ensure the standee aligns with your brand identity.
• Rotate Displays – Regularly updating your standees keeps them fresh and maintains customer interest.

By keeping these tips in mind, you can ensure your standees make a lasting impression on your customers. Whether you’re promoting a new product, running a seasonal campaign, or simply enhancing your store’s ambiance, an effective standee can play a key role in achieving your marketing goals.

We’ll Help You Create Top-Notch Cardboard Cutout Standees

Cardboard cutout standees are a creative and impactful way for retailers and grocery stores to boost brand awareness—and Sunbelt Displays is here to bring your vision to life. Our custom standees combine affordability, durability, and visual appeal to create displays that capture attention and drive sales. Whether you’re launching a new product, running a seasonal promotion, or looking for a fresh way to stand out, we’ll design and produce standees that perfectly align with your brand and goals.

Let Sunbelt Displays help you make a lasting impression. Contact us today to explore how custom cutout standees can transform your in-store marketing strategy and keep your brand top of mind for customers.