What Are the Best Practices for Designing a POP Display?

A point-of-purchase, or POP, display must grab the attention of customers who may be waiting in line or casually browsing in a retail store. This is not an easy endeavor since it has to compete with many other displays that are trying to catch a person’s gaze. However, it can be done as long as you understand the best practices for POP displays and how to use them to your advantage.

Be Creative

Bold colors, a unique shape, touchscreen monitors… the sky’s the limit when it comes to creating the most eye-catching POP display. Don’t be afraid to be showy with your displays – you want customers to be immediately drawn to that one display that stands out from all the others.

Educate Your Customers

Creativity, however, will only take you so far. In order to ensure you can turn people from interested consumers into paying consumers, educating them on why it’s so important to buy your product is essential. You can do that through an interactive touch screen, eye-catching text, or another exciting medium.

Consider the Location

The location of your POP display is another crucially important factor to take into consideration. It should be in a centrally located spot that sees a maximum amount of foot traffic, ensuring plenty of people are walking by your display – and, ideally, stopping and picking up your product – on a daily basis.

With these tips in mind, you are well on your way to ensuring a successful marketing campaign for your POP displays. And, if you need an experienced manufacturer of these displays, look no further than Sunbelt Displays. We can expertly produce the POP display you need for your business, and you can count on it to be eye-catching, informative, and highly durable. Contact us today!