Permanent vs. Temporary POP Displays: Calculating the True ROI for Retail Brands
In an increasingly shifting retail environment, you need custom retail displays that deliver meaningful ROI. Despite the significant rise of e-commerce, shoppers still flock to brick-and-mortar locations for instant access to products and the tactile experience of shopping. You want to tap into new market insights while optimizing physical locations with affordable, impactful displays. For retail brands, the question is: when should you opt for permanent vs. temporary POP displays?
At Sunbelt Displays, we manufacture both types of custom displays. Permanent POP displays are often made from acrylic, plastic, or other hardwearing materials. They’re designed to last for months of frequent use, even a year or more. Temporary displays, on the other hand, are typically made from cardboard, making them replaceable after weeks of use.
Today, we’ll explore the strategic opportunities of each display for retailers.
Benefits of Permanent POP Displays
For retail brands of all types, both temporary and permanent POP displays serve a practical purpose. In the case of permanent displays, they offer excellent longevity, signal luxury products, and create opportunities for incorporating interactive and smart features:
- Interactive and high-use displays – Some products, like wearables and other tech, benefit from an interactive display that allows customers to closely explore the item. These displays are sure to see high activity, and must be sturdy enough to withstand frequent use. Acrylic stands and other durable options are perfect for this.
- Integrating smart retail features – As shoppers grow more tech-savvy, they’re craving a tech-forward approach in retail spaces. Digital signage, QR codes, and integration with e-commerce platforms can create a more efficient and frictionless shopping experience for these consumers. Permanent POP displays allow for this kind of customization.
- Signaling premium quality – When it comes to acrylic vs. corrugated displays, there’s an immediate difference in how they look to a window shopper. Permanent displays allow retail brands to subtly signal premium offerings, making them perfect for high-end beauty brands, tech displays, and other big-ticket purchases.
Strategies for Temporary POP Displays
When you’re thinking about employing temporary vs. permanent displays, it’s not just about point of purchase display material selection. Temporary POP displays allow you to change up your displays frequently while keeping your margins low. They also allow you to tap into exciting sales strategies:
- Staying on-trend – With the rise of influencer culture and micro-trends, customer tastes can shift within days or weeks. Temporary displays allow you to embrace design and color trends, giving you eye-catching visuals that put your brand at the forefront of the market.
- Integrating new shopping insights – Iit pays to keep track of evolving customer behaviors in your stores. If a product is performing better than expected, or shoppers are responding less enthusiastically, you can pivot easily with temporary POP displays. They ensure you can effectively target shoppers at all times.
- Launching products and promotions – Despite shifting retail behaviors, customers are still enticed by big sales, splashy promotions, and intriguing new products. Temporary POP displays are perfect for this purpose, allowing you to capture shoppers’ attention week after week.
Explore Your Display Options Today
From permanent POP displays to cardboard standees, shelf talkers, and other retail solutions, Sunbelt Displays offers it all. Contact us today to find the right custom retail display for your needs.
