Countertop Display Stands That Increase Add-On Sales in Drug Stores
At drug stores across the country, consumers are seeking more from their visits. While medication and related items are still the primary driver for pharmacy trips, shoppers increasingly crave the opportunity to pick up everyday supplies, beauty products, and food and grocery items. Your merchandising strategies can capitalize on these desires, while tapping into impulse buys and other common shopper behaviors. In particular, strategic retail displays such as appealing countertop display stands can rack up add-on sales for your business.
When it comes to retail displays, it’s hard to beat your options from Sunbelt Displays. We work with regional and nationwide drug store chains to deliver eye-catching and cohesive visuals that enhance your merchandising strategies. Today, we’ll explore how countertop display stands can help with those strategies.
Countertop Merchandising Strategies for Drug Stores
As consumers’ shopping habits evolve, you’ll want your drug store to leverage those shifts into sales. Because countertop displays are placed at eye-level near the checkout, they provide optimal visibility for all your customers. That makes them ideally positioned to tap into these strategies:
Fostering Long-Term Engagement
Across market segments, consumers are embracing additional offerings from pharmacies. In particular, household wares and beauty products are top purchases when visiting the drug store. Through countertop merchandising, you can highlight these products easily, giving them front-and-center visibility. It’s a great way to build up long-term engagement for customers seeking a little extra.
Unlocking Impulse Behaviors
For drug stores, checkout displays are the ideal opportunity to tap into cravings and FOMO. Brick-and-mortar locations are wonderfully well-suited for these buys. On-trend health and beauty products, candy and snacks, and books or small games are excellent choices for pharmacy retail displays, as they’re top choices for impulse purchases. You’ll also be able to put a spotlight on new and seasonal products offered at your locations.
Emphasizing Convenience
In an increasingly busy world, customers are seeking out an all-in-one shopping experience wherever possible. If they’re already making a trip to the pharmacy, they want to pick up any other everyday items that they’ll need. As a small footprint retail display, a countertop display allows you to showcase ultra-practical products such as sunscreen, hand sanitizer, tissues, gum, and much more.
Retail Merchandising From Sunbelt Displays
At Sunbelt Displays, we make it effortless to get high-quality and appealing retail displays customized to your needs and products. We work with drug stores to deliver custom countertop displays as well as brochure holders, end cap displays, acrylic displays, and much more. Whether you want an interactive display to showcase high-end wellness products or cardboard cutout standees to launch new beauty products, we can help.
We set ourselves apart with innovative solutions, gorgeous color and printing quality, durable materials, and some of the fastest turnarounds in the industry. That’s because we handle everything in-house and in the USA, allowing us to deliver exceptional quality control throughout every step of the process.
When it comes to countertop displays, that means you can evolve your merchandising strategy based on real-time responses from your customers. We can also handle seasonal and one-off product displays as well as other custom visuals. Our designers will collaborate with your team to ensure your displays always provide the impact, appeal, and cohesive look that you’re going for. We help drug stores nationwide stay on top of shifting customer trends, all while furnishing you with fantastic and hardwearing retail displays.
Contact Us for Countertop Display Stands
When you wish to entice shoppers and showcase your most appealing products, consider countertop displays from Sunbelt Displays. Get in touch with our team to get started.
