Cardboard Cutout Standees for Promoting New Pet Products in Retail Chains

When you’re launching a new pet product, you want it to feel distinct from other offerings in a retail environment. A versatile marketing display can be the perfect tool, showcasing your pet product in big-box and boutique retail spaces alike. For pet brands, cardboard cutout standees can fulfill that purpose beautifully, delivering exceptional appeal to pet owners across segments. 

With an ever-growing market, the pet industry brings exciting opportunities and hyper-specific challenges whenever you launch a new product. Pet owners are more eager than ever to stock up on health-conscious products, specialty care tools, and dynamic toys for their four-legged friends. Despite prevailing economic concerns, these customers will still splurge on premium options for food, healthcare, and pet gifts. But they’re also guided by emotion, reluctant to pick up new or novelty items without additional enticement. 

For brands in the pet industry, that means your retail display solutions will need to go above and beyond to gain the interest of pet owners. Today, we’ll look at how cardboard cutout standees can help you successfully tap into consumer behaviors when you launch a new product.  

How To Leverage Your Cardboard Cutout Standees

Different retail displays can fulfill specialized purposes for any pet brand, whether you want to signal a premium product, deliver functionality, or cultivate brand loyalty. Here are just a few ways that cardboard cutout standees can deliver these results: 

• Tugging on the heartstrings – When it comes to their pets, customers are especially swayed by an appeal to the emotions. 97% of pet owners describe their pets as part of the family, across demographics and segments. Large-format retail standees give you a great canvas to show off pets thriving while using your new products. It’s the perfect way to lure pet owners in for a closer look. 
• Delivering information – While Millennials are the biggest share of the pet owner market, they’re also particularly discerning when it comes to new products. They’ll search for premium ingredients, provable health claims, and other specific details before making a purchase. A cardboard cutout standee can deliver the information they’re looking for in a clean and uncluttered format. 
• Showcasing special offers – Although pet owners are willing to spend big on their furry companions, they’re also looking for convenience and cost-savings where possible. In big-box stores and e-retail alike, they’ll capitalize on subscriptions and other special offers when purchasing a frequently used product. With a standee, you can highlight any relevant deals, subscriptions, and interesting offers. 
• Building brand awareness – Standees can cultivate brand awareness and loyalty for your product. These standalone displays allow you to put your branding and visuals front-and-center, making it easier for pet owners to remember your company in the future. 

For pet companies, Sunbelt Displays can manufacture cardboard cutout standees suitable for all channels, including big-box stores, veterinary offices, specialty boutiques, and more. Our design team will work with your business to create eye-catching displays that offer cohesive branding and appeal for your product launches. From standees to brochure holders, shelf talkers, countertop displays, and other custom retail displays, we can help your company stand out in style. 

Explore Cardboard Cutout Standees Today

Choose quality, durability, and gorgeous custom options for your cardboard cutout standees. To get started with Sunbelt Displays, just reach out to our team today.