Using End Cap Displays to Drive Summer Beverage Sales in Grocery Stores
For beverage companies, it’s essential to take advantage of the summertime bump in sales. Grocery stores, convenience stores, and other channels all see big spikes in seasonal beverage sales around this time of year, making it the perfect season to launch a new product or boost existing favorites. And when you wish to increase beverage sales further, it’s worth considering end caps and other targeted displays to make it happen.
Beverage trends are shifting across the country, driven by Gen Z and millennial shoppers, rising costs, and a renewed interest in health and wellness. Younger generations are straying from alcoholic beverages, opting for seltzers and non-alcoholic options. They’re also seeking out health-conscious products, although they’re tempted by unique and specialty drinks, too.
For beverage companies, it’s worth thinking about these buyer behaviors as well as the customer profile of the average grocery store visitor. Today, we’ll explore how end cap displays and other visuals can help you capture these groups with effective summer retail strategies.
Grocery Store Merchandising Strategies for Beverages
When shoppers find a product they like at the grocery store, they’re likely to return for it repeatedly. One-third of grocery shoppers take multiple trips to the store throughout the week, with parents, millennials, and city-dwelling customers leading the pack. It means getting their attention can help you tap into big summertime sales.
With that in mind, here are a few merchandising strategies to consider:
- Identify the classics – When you have beverages that are perennial favorites, you want to put them front-and-center. End cap displays can help you showcase these classics, making it easy for shoppers to swiftly locate your products. These displays will be visible to a huge volume of customers, so highlight items that will go fast.
- Play to your audience – While Gen Z and Millennial shoppers are eager to get savings where they can, they’re also willing to splurge on products with organic, locally sourced, or health-conscious ingredients. For any products that fit the bill, you’ll want to use shelf danglers, wobblers, and other types of shelf talkers.
- Entice with socials – While younger shoppers aren’t buying alcoholic beverages in as large quantities, they’re still enticed by drinks with unique ingredients, sodas that can be incorporated in mocktails, and other social-friendly offerings. Use standing displays to bring these drinks to life.
End Cap Displays & Other Display Options
While the average American spends almost an hour in the grocery store per visit, there are a lot of products competing for their interest. Wide aisles, fully stocked shelves, and busy shopping hours all present challenges for beverage companies. It’s why we recommend targeted retail displays to engage potential customers.
At Sunbelt Displays, we can work with you to create end cap displays, acrylic displays, and other eye-catching visuals. We make our products right here in the USA, allowing us to create and ship displays quickly for the summertime rush. For beverage companies, it means you can stay on top of changing trends, adapt displays to fit customer behaviors, and otherwise target grocery shoppers with that much more impact. When you need versatile, durable displays backed by expert design and fabrication services, we’ve got it covered.
Contact Us for Custom Retail Displays
From end cap displays to pallet displays, and countertop stands, choose customized retail displays from Sunbelt Displays. To get a quote for your summer displays, contact us today.
