Countertop Display Stands for Upselling Accessories in Sporting Goods and Outdoor Stores
For younger generations, fitness and physical activity are huge priorities. It makes these demographics eager consumers of sporting goods products of all types. From outdoor activities to indoor sports, they’re frequently on the hunt for quality options. And they’re not just spending on big-ticket items. For sporting goods and outdoor stores, countertop displays can help you tap into impulse buys and other grab-and-go sales opportunities, especially perfect for fitness accessories.
Millennials and Gen Z are dominating the fitness retail industry, with Gen Z shaping up to be a powerful consumer force. But older market segments are interested in staying active, too, shaped by concerns about aging and retaining physical capabilities. Across the board, Americans are more dedicated to health and fitness than they’ve been before. And while not every age group is willing to spend big, all customer segments can be swayed by small-scale purchases for water bottles, sunglasses, and other accessories.
Today, we’ll explore opportunities for upselling accessories through countertop display stands.
Benefits of Countertop Display Stands
When customers enter a sporting goods store, they often have an item on their mind. From sporting equipment to fitness apparel, they’re likely to go straight to their desired section of the store. A countertop display stand allows you to guide their attention to a wide selection of products that might interest them. Here’s how these stands can serve your business:
Visibility
Because countertop display stands are placed at eye level, they’re truly unavoidable for customers. That makes them exceptionally well-suited for spotlighting new products or brands, or on-trend sporting accessories. Shoppers have the chance to explore their options while they’re about to complete their purchases.
Impulse Purchasing
Capitalizing on a customer’s sense of urgency can yield incredible results. Because countertop display stands are typically situated near checkout, they remind shoppers that it’s their last chance to spend. That makes these displays perfect for ultra-practical products like water bottles or sunscreen, which are easy to grab without a second thought.
Low-Cost, High-Value
Countertop displays are wonderfully low-cost, but they’re still capable of moving lots of products in a fairly short period of time. That makes them worthwhile for sporting goods stores of all sizes, with versatile applications based on your customers. From sporting goods to trendy items like caps and sunglasses, stands can be tailored to your selection of accessories every time.
About Our Countertop Display Stands
With Sunbelt Displays, you can look forward to limitless options for your countertop display stands. One of our dedicated designers will meet with your marketing team to discuss your needs, with plenty of options to suit your goals in the process. We offer durable displays in a variety of materials, including PVC, acrylic, and cardboard, perfect for any budget. Plus, we can add features like spinning racks or custom lighting to help products stand out in style.
One of the great benefits of Sunbelt Displays is that we fabricate all our custom displays in-house, allowing us to deliver your visuals with exceptionally fast turnarounds. And we never compromise on quality, either. With state-of-the-art printing equipment, we’re able to deliver crisp color and bold graphics that last. For sporting goods and outdoor retailers, our displays are ready to go the distance, just like your customers.
Get Started with Sunbelt Displays
Get attractive and high-quality countertop display stands from a partner you trust. Contact Sunbelt Displays to find out more about our versatile custom retail displays.
