Countertop Display Stands That Boost Holiday Impulse Buys at Checkout Counters

The holiday season is a prime opportunity for impulse buys. Shoppers are seeking last-minute gifts, great deals, and a quick dopamine rush. These are things that retailers can leverage with countertop display stands and checkout displays. This year, make the most of your seasonal retail strategy with targeted point-of-sale marketing, appealing visuals, and a frictionless shopping experience.

At Sunbelt Displays, we know that the countertop display stand is a secret weapon for any impulse purchase strategy. That’s especially true this year, when shoppers are concerned about the economy but still willing to spend big during the holidays. Today, we’ll explore how countertop displays can effectively tap into customer behaviors, and how you can use them to enhance holiday sales.

How Countertop Display Stands Encourage Impulse Buys

Impulse buys are often driven by emotion rather than necessity, and they can help customers feel like they found the perfect item at the right time. Countertop display stands can tap into this emotion, building on excitement and a sense of immediacy to get buyers’ attention. Here’s how they work:

• They create a sense of urgency – Everyone’s in a rush during the holidays, as shoppers deal with countless tasks, lots of stimulation, and other seasonal dramas. Countertop stands remind customers that this is their last chance to pick something up before they’re at checkout, adding a sense of pressure. Whether they’re shopping for a last-minute gift or looking to indulge themselves, it’s a great way to hook their attention.
• They highlight great deals – While holiday spending is up, customers are especially cost-conscious this year. That’s true across all age groups. They’re constantly on the lookout for savings and bargain buys. Countertop displays offer excellent visibility, allowing you to spotlight great deals. And although customers may be more reluctant to make big purchases spontaneously, it’s the perfect opportunity for impulse buys on smaller-ticket items.
• They create a frictionless shopping experience – Increasingly, customers want their shopping experience to be effortless. In particular, younger demographics like Gen Z and millennial shoppers want to quickly and easily purchase an item as soon as they see it. Countertop stands are extremely useful for this goal, allowing your shoppers to pick up an item and almost immediately buy it.

How to Design Effective Displays

From acrylic displays to standees and rotating units, countertop display stands are exceptionally versatile, available in all kinds of configurations to meet your needs. You’ll want to combine eye-catching visuals with savvy strategy to ensure you’re making the most of this opportunity. Here are a few key strategies to consider:

• Choose products with impulse-buying potential – Not all products are well-suited for the checkout counter. You’ll want to spotlight items that are on sale, affordable, or seasonally appropriate. Stationary, snacks, travel-size cosmetics, and tech accessories are year-round favorites.
• Choose displays that enhance your products – Displays can send subtle messaging about your products, whether you’re trying to emphasize their affordability or highlight their luxurious qualities. For example, acrylic displays can incorporate interactive elements and are perfect for higher-end items.
• Keep your displays simple and clean – Too many displays can create a cluttered and chaotic atmosphere at checkout, and may have the opposite effect than intended. Plan out your displays so they complement each other, for a clean and compelling appearance that your customers will be drawn to.

Explore Designs with Sunbelt Displays

For retailers across the country, Sunbelt Displays can design and fabricate gorgeous countertop display stands to suit your needs and your products. Contact us today to learn more about your display options.