Designing Shelf Talkers to Drive Awareness for Gluten-Free Snacks in Grocery Stores

The gluten-free industry is a fast-growing one, with demand that has drastically increased over the past decade. It’s not just limited to shoppers with dietary restrictions or those looking for healthy snack options. Now, even casual shoppers are more likely to pick up gluten-free items. But getting the attention of prospective buyers is always a challenge. When you wish to draw in customers, you’ll want to opt for distinctive shelf talkers and concise messaging.

In grocery stores, customers are inundated with tons of offerings, bright colors, and bold graphics. It’s important for them to find the items they want as quickly as possible. But health-conscious shoppers are especially drawn to products that are tailored to their needs. It fosters long-term brand loyalty, and it keeps them coming back for more.

With shelf talkers, you can grab their attention and cultivate their loyalty. Let’s take a look at how.

How Shelf Talkers Work in Grocery Merchandising

From clip-on shelf wobblers to tent cards and shelf strips, shelf talkers come in a wide variety of styles to better suit your needs. This type of signage is wonderfully suited for a grocery store, where you have limited time to convey lots of information. Here’s how they can help:

• They immediately draw the eye – In a crowded food and beverage display, distinctive signage immediately helps your products stand out. A shelf talker sets your snacks apart from the rest. It also draws the customer in so they can get a closer look.
• They can offer useful information – Shoppers searching for gluten-free and health-conscious products tend to be more discerning. They want to know more about items before they make a purchase. This form of signage allows you to advertise the benefits of your products easily.
• They’re perfect for launching products – Whether you’re introducing a brand-new line of gluten-free snacks or holding a special promotion, shelf talkers can help you announce your products with a flourish, so shoppers know about them right away.

3 Design Tips for Effective Shelf Talkers

A shelf talker gives you a fantastic opportunity for one-on-one contact with grocery shoppers. But the last thing you want is to squander that chance with confusing messaging or difficult-to-read text. With that in mind, here are a few tips to take your signage to the next level:

• Less is more – You want to get your message across as clearly and concisely as possible. Be careful not to overload your shelf talker with too much text. The goal is for a shopper passing by to understand your products and message as quickly as possible.
• Readability is essential – Now is not the time to experiment with a wide range of quirky fonts, colors, and graphics! You want your signage to be easy to read from a distance, so your shoppers can find what they’re looking for with ease.
• Offer a QR code – In our digital world, adding a QR code can be a great way to incorporate a promotion or special offer. And for gluten-free snacks, it’s perfect for linking shoppers to nutritional information and loyalty programs.

Get Started with Sunbelt Displays

At Sunbelt Displays, we produce a versatile array of shelf talkers to showcase your gluten-free snacks. From cardboard to vinyl to plastic, we can fabricate your signage in the materials you desire, with messaging that boldly highlights your products. We handle it all, from design to fabrication to delivery, for exceptional quality every step of the way.

Make your gluten-free products stand out with appealing shelf talkers. Contact Sunbelt Displays to get started with your custom signage.