Why a Point of Purchase Display Manufacturer Should Assess How Customers Buy in Phoenix, Philadelphia, San Antonio, San Diego, Atlanta & All Major Markets
A point of purchase display has basically one purpose: to inspire customers to buy products. A point of purchase display manufacturer, therefore, should always consider what consumers buy, as well as why they buy and how they buy products. By doing this homework beforehand, the point of purchase manufacturer can tweak the point of purchase display to have the greatest impact on the consumer’s choices.
Assessing what consumers buy and why they buy is a fairly straightforward process. Assessing how consumers buy is more difficult, but the “how” factor is definitely important to the design of POP displays. While there may be slight variations in the buying habits of customers in different markets like Phoenix, Philadelphia, San Antonio, and San Diego, consumer behavior is surprisingly similar, regardless of the location.
Some factors that determine how customers buy, as well as how your point of purchase display manufacturer should handle your POP display project, include:
- Appealing to the repeat buyer—To attract the attention of a repeat buyer, the point of purchase display should remind the consumer about the positive experience he or she had with the brand and product.
- Helping consumers find the product—Today’s consumers are in a hurry. Point of purchase displays help consumers find what they need quickly.
- Justifying the cost of the product—Typically, the more expensive a product is, the more information consumers want to see about the product’s features and benefits (especially if the POP display is aimed at first-time purchasers).
- Increasing the frequency of purchases and the amount purchased—In addition to luring new customers, properly designed POP displays can motivate existing customers to buy products more frequently and in higher amounts.
Sunbelt Displays is a point of purchase display manufacturer located near Atlanta, Georgia. We have been providing custom POP display design, prototyping, manufacturing, and fulfillment for more than 30 years. Please contact us today about your POP display manufacturing needs and we will be happy to assist you.