Point of Purchase Printing & Displays for Retailers, Marketing Firms, and Display Distributors
What do point of purchase displays and POP printing have to do with each other? Well, hopefully quite a bit. If a POP display doesn’t have text and graphics that reflect the brand’s identity and highlight the significant features of a product, a potential customer may not take the time to explore the product more. You can think of it as a one-two punch in terms of merchandising power – the printed aspects of a display may just be what draws the customer in on a visual level, and the way a product is exhibited may be what prompts them to examine the product more closely.
At Sunbelt Displays, we know that unique, eye-catching graphics are essential to any good store display for a variety of reasons. First, there are only a few short seconds when a customer is passing a display where there is the opportunity to pique their interest and influence their buying decision. Second, displays work best for point of purchase products and impulse buys, so the display needs to convey the utility of a product and convince customers that they need and want the product. Finally, custom point of purchase (POP) displays need to set a particular product apart from the competitors selling similar items, which, in retail environments, are likely stocked on the shelves right next to your product. In order to accomplish all of these things, your point of purchase signage has to stand out.
Whether you have a blueprint or CAD drawing of your ideal display and you need help developing graphics for it, or you have an established brand and need help presenting it uniquely, the experts at Sunbelt Displays can help with your point of purchase printing and display fabrication. Contact us today for more information.